SOWA Medspa,
Boston, MA

A concierge Medspa conveniently located in the South End. Our professionals know that aesthetic health is not just about injections: it’s about using a holistic approach and specialized treatments to enhance our clients' natural beauty. Our mission is to help our patients accomplish these goals in a painless, compassionate, and efficient way.
Learn more about SOWA Medspa’s treatment options.

``Beauty is power; a smile is its sword.`` - John Ray

  • 1
    A Holistic Approach

    Aesthetic health is not just about injections. We use a holistic approach and specialized treatments to enhance our clients' natural beauty.

  • 2
    A Safe Environment

    We aim to educate our patients in a safe environment while offering them necessary comprehensive care. We've created a soothing space and a scheduling system that never keeps you waiting.

  • 3
    A Caring Team

    Our mission is to help our patients accomplish these goals in a painless, compassionate, and efficient way.

Meet Our Team

Rachel Roberto, LE

Lead Esthetician

Rachel is a young and passionate skin care aesthetician. She attended Catherine Hinds Institute of Esthetics and received her Master Esthetic License. She started her career as a wax specialist and then worked her way up to a laser hair removal technician. She has spent several years in the medical spa industry working closely with Drs and NPs.

Brooke Beland, BSN, RN

Aesthetic Nurse Injector

Brooke has been a nurse for about 4 years. She graduated with her BSN from the University of Vermont in 2017 and has worked at some of Boston’s top hospitals such as Brigham and Women’s Hospital. She currently works as a nurse navigator in BMT at Dana Farber Cancer Institute. She is certified in Neurotoxins and Dermal fillers from the Aesthetic Institute of Massachusetts and is practicing at SOWA Medspa. Come meet her every Saturday for all of your aesthetic needs.

Lauren Walter, BSN, RN

Aesthetic Nurse Injector

Lauren has been a nurse for 2 years, after graduating from Endicott College with her BSN. She currently works at one of Boston’s most renowned hospitals, Tufts Medical Center, in the Cardiac ICU (and has been there since she began her nursing career). Lauren is passionate about aesthetics and aging, while simultaneously advocating a “natural-style” approach. She was trained and certified in Neurotoxins and Dermal fillers from the Aesthetic Institute of Massachusetts, and after training with Alexandra Paz NP, she is now practicing at SOWA Medspa! Catch her on Wednesdays and Fridays for your next appointment!

Sarah O'Brien, LE

Master Esthetician
Sarah brings 5+ years experience as a Master Medical Aesthetician, Laser Technician, and Phlebotomist; she specializes in advanced Facial, Laser, and Body treatments. Sarah is very outcome-driven and takes a personal approach to build a treatment plan that’ll work for you.
Alexandra Paz MSN, RN Founder & Lead Nurse Injector at SOWA Medspa

Alexandra F. Paz, MSN, NP

Nurse Injector - Nurse Practioner

Alexandra Paz is a passionate Nurse Injector and graduate from Boston College. She began her journey eight years ago as a freshman nursing student in 2011. After obtaining her BSN in 2015, Alexandra quickly pursued her Masters at Boston College and graduated in 2019. Prior to opening SOWA MedSpa, she spent nearly four years developing her clinical expertise, including injectables and infusions, at Boston Medical Center and Massachusetts General Hospital – two of Boston’s most reputable institutions. She is also a Nurse Instructor at the Aesthetic Institute of Massachusetts.

Erin Buck

Spa Coordinator
Erin is a recent graduate from Simmons University, with a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Studio Art. Prior to joining the SOWA MedSpa team, she spent about four years in management and marketing-related positions across several different industries, with a focus on providing stellar customer service. Erin is passionate about the medical spa industry and plans to pursue an Esthetician License in the future.

Dr. Joseph Russo

Medical Director

Dr. Joseph Russo is a board-certified, Harvard-trained Plastic Surgeon with over 30 years of experience. His private practice in Newton, MA has been running since 1991 and has evolved into a full-service surgical and cosmetic center. Before going into private practice, he completed his plastic surgery residency at the Boston Harvard Medical School/Beth Israel Deaconess Hospital. Dr. Russo is a member of the American Society of Plastic Surgeons (ASPS). With a passion for both surgical and nonsurgical cosmetic treatment options, he is considered a national leader in the medical aesthetics industry and reigns as a Top 5 Allergan ®account and Top 20 Merz® account.

When he’s not seeing patients, Dr. Russo dedicates his time educating and supporting other medical professionals in the art, science, practice, and business of medical aesthetics. He opened his school, formerly known as Aesthetic Institute of Massachusetts – now Aesthetic Mentor, in 2013, where he and his educating staff teach doctors, NP’s, and nurses injectables such as Botox Cosmetic, and Juvederm® dermal filler. The school has locations in Waltham, MA and Glastonbury, CT.

Dr. Russo also supervises Medical Aesthetics Associates (MAA), the most elite, compliant practice of nurse providers in Massachusetts, and is building his national brand Aesthetic Mentor™ to share his knowledge and support others in the medical aesthetics industry. He is also the Medical Director for several area spas and salons, and he oversees a group of nurse injectors who work as independent employees.

Our Distributors

Our Partners

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Products Sold In-Store

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Let's get you to the spa!

Check out our treatment menu for pricing details, or get in touch to book an appointment!